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Brands NEW


Allerton's design philosophy of Simple, Beautiful, Functional is behind every aspect of the Brand, resulting in a collection which combines a great fit, innovative designs and a fresh approach. 

Allerton gained instant recognition as one of Australia’s elite swimwear brands, with their debut collection ‘Volume One’ and it's unique 'Iridesence' print.

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Aqua Blu

Style, modernity, and a strong sense of femininity are the key elements that inspire all of the designs, but also maintaining a softer aesthetic. The romantic, chic swim pieces that are created mark a bold departure from the usual formality of swimwear.

Aqua Blu has been an Australian Swimwear icon for over a decade.
Designed and styled in Australia with the world in mind, Aqua Blu dominates the beach and pool scene worldwide with stylish and sophisticated collections.
The collection featured lush fabrics with designs and prints signature to the label. Chic and sensual and unmistakably Australian!

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Bondi Bather

With super-flattering styles including Bondi Bather's very own ‘Australian Cut’ (their take on the Brazilian!) and photographic prints on their swimwear that show off the gorgeous and gritty parts of the most iconic beaches in the world (that’d be Bondi), their line is a super-stylish way to show off that baben bod.

Bondi Bather designs and makes everything in Australia using the highest quality, super-soft fabric with colours lasting for years.

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Contessa Volpi

Contessa Volpi is the product of many years of inspiration and ambition: a swimwear label that is stylish, unique and of the highest quality.

The current line offers a cosmopolitan interpretation of modern Australian beach side fashion, combined with a hint of European sophistication and a not-so-subtle nod to the Nineteen Twenties. 

The designer likes to think of her pieces as embodying the spirit of "beyond real" through their wholehearted celebration of women who love life and all it has to offer.

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New luxury Australian swimwear label Duskii is famous for their signature suits which sculpt and smooth your body enhancing your curves and providing the ultimate contoured silhouette. 

The Collection fuses classic shapes using contoured lines, adjustable shoulder straps and waist cinching belts to ensure the female form is hugged in all the right places.

Their designs are unashamedly chic, combining high performance fabrics and luxuries detailing.

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This spring/summer season, tap into your inner mermaid with vibrant and distinct collections from cult Australian label, Gypsea Swimwear.

Born on the edge of the Western Australian desert, where the desert meets the might of the Indian Ocean, Gypsea embodies the immense natural beauty in nature that surrounds and inspires us all.

Gypsea is the work of designer Emma Jones and surf photographer Scott Bauer, inspired by their love for design and all things beautiful. The result: unique pieces of wearable art.

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FELLA swimwear is a fusion between luxury lingerie and activewear, made to order out of high quality Italian fabrics.

Uniquely refined Australian design, with rebellious sensibility and unassuming sensuality.

The Designers felt the swimwear market lacked a label that was simplistic but sophisticated. They did not like frills or padding. FELLA  . is about high quality fabrications, well tailored patterns and swimsuits that create support from their construction and are functional from day to night.

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Hammamas works closely with traditional weavers in rural Turkey to produce their Hammamas in the same way the towels have been created for generations. Hammamas sources only local Turkish cotton as it's the best quality money can buy.

The combination of Australian design, premium quality cotton and traditional weaves and techniques create a product that is of the highest quality, that's soft, absorbent, lasts and looks awesome!

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Sun, Sand and Sea — it’s all HeavenLee 

HeavenLee brings style, colour and comfort to kids all around Australia and the world, helping them experience the sea-side spirit in style. 

With a wide range of designs for toddlers, you’re sure to find something that will make a splash.

Their swimwear is not only designed to be comfortable, fashionable and durable, it’s also rated UPF50+ to give you superior sun protection all summer long.

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Honeybell Waterwear

Beautifully designed contemporary sun protective clothing made with breathable fabric that is certified as providing UPF 50+ protection, the highest possible rating available.

Everything Honeybell Waterwear does is underpinned by one simple design philosophy: Functional done beautifully.  

Honeybell Waterwear have focused their designs on giving you
- the very best feminine fit
- lightweight, quick-drying, breathable and certified UPF50+ fabric
- exclusive prints designed in Australia by a local artist
- colours which compliment your swimsuit

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HVNC is a new Mens active lifestyle brand, dedicated to creating luxury swimwear for men.

The brand is designed for leisure and for the more active demands of the modern man, with a high emphasis on quality and effortless style.

Proudly designed and made in Australia, the HVNC collection offers modern, refined styling,  carefully crafted swimwear and exclusive signature prints. 

HVNC creates a classic and modern aesthetic for men leading active lives and celebrates the liberation of life and the freedom to be yourself.

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Jewels + Grace

Jewels + Grace is an Australian swim-wear label; Drawing their inspiration from the simple pleasures of European living, J + G swimwear will feature simple sleek lines and details forming a brand and range inspired by classic forms, with a contemporary approach.

The J+G range of swim and resort wear will enhance a women’s natural features, complimenting many frames.

The J + G  range of super versatile ‘swim garments’, can be styled with summer wear to be worn as clothing.

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Mocha Salt

Understated and functional; a timeless pair of shorts that is well-suited to the great outdoors, yet styled for city life.

Not inspired by a secret agent. Nobody’s grandfather wore these up Mount Everest. They aren’t vintage, classic or retro. Just a damn fine pair of modern shorts: cut with attention to detail, made in Sydney, built to last.

We set off making the most comfortable pair of shorts we could imagine, and stripped it down to the essentials. No pastels. No palm trees. No hairnet lining. The only thing we added was water.

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Muchacho was born on adventures in Central and South America. A beautiful place that can easily inspire. The atmosphere and way of life of the people is one of living for the moment. And enjoying the moment. 

Combining the Designers love for photography, travel and fashion he now travels around the world bringing these photographic expeditions to life, not forgetting to also capture his own backyard Bondi Beach. And with celebrity fans such as Leonardo diCaprio, Gerrard Butler and Joel Edgerton, they have grown a cult following in a few pockets across the globe.

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Sandy Feet Australia

The beach has always been part of Sandy Feet Australia's life and the Designer loved her childhood summers spent exploring the west coast beaches of Denmark and family holidays in Southern Europe. Her swimwear range in a way pays homage to these heady, magical days – now enjoyed in sub-tropical Queensland by her own children.

Inspired by Scandinavian retro fashion and featuring bold colours and striking prints, the swimwear is also durable and custom made for the Australian climate.

With its UPF 50+ protection it can withstand the rigors of salt, sand and frequent dips in chlorine pools. Established in 2007, Sandy Feet is now an essential part of a family’s summer holiday where balmy, endless sunny days are quintessentially Australian.

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Sunny Life continues to fashion and hone the perfect complement of "lifestyle enhancers" - all the tools required to create and embrace a sunny life.

Applying a simple chic design approach, high quality products and a sense of fun to create a uniquely Australian offer for everyone – like an open beach, Sunnylife is egalitarian.

Sunnylife endeavours to build ranges that look gorgeous, achieve function, deliver benefit and always produces a smile. They consider every element of a stylish life spent outdoors, supplying the world's leading beach accessories, outdoor play and entertaining needs.

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The Rocks Push

The Rocks Push swim shorts are well fitting, great looking and most of all, they’re functional. Designed to go from the beach to the bar, these are wear-all-weekend swim shorts. A style for most, colours for many and clever features, like waterproof wallets and shorts bags, that make spontaneous living easy.

Proudly Australian, The Rocks Push takes its name from Australian history; The Rocks Push gang ruled Sydney from port to beach and they were the best dressed baddies in town.

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Topheads Eyewear

Topheads seeks out to use contemporary, eco friendly materials (including wood, bamboo, bioplastic & recycled skateboard decks) and incorporates retro designs - to create a unique line of shades.

"Top head" is a phrase commonly used by Sydneysiders as a comradely form of banter.

Each pair is made from recycled wood, bamboo, skateboard decks and more recently stone. Every pair is named after a mate of Topheads from Sydney - Cronulla to Bondi to Palm beach. 

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We Are Handsome

With each piece We Are Handsome offers a slice of summer wrapped in luxury and sophistication that transcends the seasons. 

We Are Handsome is defined by it’s impeccable quality, innovative prints, striking colour palettes and neoteric feminine shapes.

Even with worldwide reach, We Are Handsome still remains true to their roots. Every piece is 100% Australian designed, every thread is Australian sewn and every We Are Handsome piece is made with you in mind.

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Willi Footwear

 Willi Footwear have developed a unique range of thongs / flip flops. They have given this Aussie icon a stylish overhaul, focusing on ‘No More Blow-outs’ and ‘Interchangeable Bases & Straps’

They are not a company that simply produce standard flip flops with their brand name carelessly slapped on… They are the footwear experts that have produced the ‘next evolution in flip flops’.

The ‘boomerang’ shaped plugs have a larger surface area than the usual round plugs and keep the straps firmly in place. 

Change your thong straps and thong base combination yourself, as often as you like in less than 30 seconds, no tools, no fuss!

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100% Wot’s good, 0% Wot’s Not

Wot Not use the finest and most gentle natural extracts in their sunscreens. Their products are GMO free and are also free from sulphates, petrochemicals, parabens, artificial preservatives and fragrances - they know Wotnot to put in. Wotnot formulas are so close to nature they know you will love them as much as they do!

Wotnot products are Australian made with recyclable packaging and are approved by the ACO (Australian Certified Organic) organisation.

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