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F E L L A . has arrived on the Australian swimwear landscape not a moment too late. Uniting luxury Italian fabric with Australian design and construction has resulted in a label that speaks for itself, with a uniquely refined and rebellious sensibility.

Take the approach of designers Christine Tang and Rosie Iffla. After travelling the globe, from Istanbul to Byron Bay and beyond, they settled on the word F E L L A . An Australian colloquialism that connotes a laconic, direct, uniquely Australian approach to sensuality, the label seeks to harness this heritage for the modern woman.

In keeping with the fabric’s European origins, F E L L A . is an intensely visual and tactile experience, utilising high quality Italian–made fabrications and cutting-edge digital printing techniques. The creative process is global, beginning in Europe, then returning to Australia, where the garments are designed and digitally printed. Bali is the final destination, where the final construction takes place.

F E L L A . has an international identity that is reflective of the process of its creation. For Tang and Iffla, this global presence is essential to providing the adventurous, sophisticated woman, who is always chasing her next horizon with unique, beautifully crafted swimwear.


 ** The legendary Mad Max One Piece in White is available for immediate dispatch from Sydney  in sizes S, M & L **

All other styles are dispatched from our European Warehouse.